Even adding something so seemingly basic as a store locator to your site could suffer from technical delays, such as problems with your API keys. There’s a lot of friction between you and a working map that this Progus Store Locator discovery post can help you smooth out.
I’m going to take a few minutes to explore how this plugin eliminates the need for API keys to make the whole setup process streamlined. Even so, that’s not its only cool selling point.
Why Progus Store Locator Matters for Your Business
Let’s get to it with something unique: Progus Store Locator includes its own mapping system that handles geocoding and display without connecting to third-party services.

The plugin essentially serves businesses with physical locations that customers need to find. If you operate retail stores, manage dealer networks, or run service locations across multiple areas, you need a way for people to search and locate your addresses. Progus provides that functionality through search fields, filters, and automatic location detection.
Your customers will typically search by address or let their browser detect their location. In turn, Progus’ map will display relevant results with distance calculations and the customer selects the location that works for them. On the surface, this is simple yet essential functionality that can make a big difference to your engagement levels.
Managing Large Location Networks Gets Simpler
Managing multiple locations is more straightforward when you can centralize your store data in one place. Progus provides a dashboard where you add, edit, and organize locations without touching your WordPress installation, then propagates the changes instantly to every page where your map appears. You can use the bulk import functionality through prepping a spreadsheet to handle large location databases as there’s a dedicated dashboard interface for it.
In addition, automatic geocoding can convert street addresses into map coordinates during the import without your input. The column mapping system will match those columns to the right fields based on your spreadsheet structure.
What’s more, the Google Sheets synchronization lets you create a two-way connection between your spreadsheet and your store locator that syncs in an instant.

You also have automated location onboarding. This solves the challenge of collecting information from dealers or partners by generating a form link and sharing it with your network. Respondents submit their location details through the form and new entries appear in your approval queue.
Finally, with the analytics tracking, you can find out how customers interact with your store locator. The dashboard shows which locations receive the most views, what search terms people use, and where users are searching from. This can help you identify underperforming locations, understand market demand, and make decisions about network expansion.
Progus Store Locator Discovery: Customization
The plugin provides access to thousands of map styles that can change the appearance of roads, landmarks, and terrain. This means you can match the map’s aesthetic to your brand guidelines without editing code or working with style definition files.
The exclusive PROGUS vector maps give you five premium styles that other store locator solutions cannot provide. The good news is that they come included with every subscription tier, along with a couple of other customization options worth a mention:
- Location categories and filters can help customers narrow their search results. You create category groups within Progus Store Locator, such as “Service Centers” and “Retail Stores,” then assign locations to appropriate categories.
- Custom data fields will help you extend the default location information to include fields such as the services offered, manager names, accepted payment methods, or any other information relevant to your business.
On the technical side, geolocation detection will identify user positions automatically when they grant browser permissions. The map centers on their current location and displays nearby stores sorted by distance. However, users who decline location permissions can still search by entering an address or zip code. There’s also a fallback IP-based geolocation system for users who don’t grant browser access.
Pricing That Scales With Your Location Count
In basic terms, the pricing structure scales with the number of locations you need to display. You’ll pay monthly subscription fees based on your location count rather than functionality, so the plugin gets a thumbs up from me on this front!

It’s worth noting that there’s a free tier that supports one location. If you operate a single store or want to test the platform before committing to a paid plan, this gives you complete access to map styles, customization options, and the embed code. It’s super generous!
As for other tiers, the pricing scales from $3.99 for up to 10 locations, all the way to the Corporate tier that provides up to 20,000 locations. The Basic package at $9.99 per month is the best value for me. It’s a tier that will work for businesses such as small or regional chains, or maybe companies with multiple service areas in a metropolitan region.
Of course, there are plenty of other businesses that will benefit from more than the aggregation functionality. For instance, mid-sized retail chains, businesses with international locations, or even global enterprise brands could utilize the functionality on offer.
My Thoughts on Progus Store Locator
Progus Store Locator is a solid way to add store locators on your site, without the headaches. For example, the Bulk import and Google Sheets synchronizations address real operational challenges if you manage large location networks. The pricing structure scales with location count while providing full functionality at every tier. What’s more, the design flexibility means you can achieve brand alignment without compromising functionality.
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Does this Progus Store Locator discovery help you evaluate whether the plugin fits your needs? Share your thoughts in the comments section below!